Advert Management

Many web sites in the New Economy have a business model based on selling advertising on their pages, other sites sell space for additional income. Online advertising is becoming an increasingly important part of online business and especially e-commerce.

Without proper management techniques running a site which provides advertising can be an extremely time consuming activity. The industry standard for online advertising prices is now moving towards costs per thousand page impressions (CPM). When this is considered along with client requirements, such as the need to update adverts and links, it can easily be seen that specialised tools are required to manage complex online advertising.

Linesnapper provide systems which integrate with your existing site and allow you to precisely control the display of advertisements. Advert rotation, page range, size and even billing can all be handled from a web browser interface along with graphical results for page impression numbers.

Functions to provide clients with secure accounts can also be added allowing them to login, view statistics of page impressions and 'click throughs', modify advertisements and target links. Employing such a system is an extremely cost effective method of creating a revenue stream for your web site.

Your return on investment (ROI) can easily be quantified and your company remains in control of your media and advertising budget.