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"Linesnapper.com helped us achieve this by ensuring that we continually redevelop our web site..."
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CInames.comCInames.com is the Channel Island’s main supplier of Internet domain names (.com, .je, .gg etc.). An almost purely Internet based business it utilised Linesnapper’s services to help solve its problems of attracting new customers while better serving its existing clients. A visitor tracking system has been added to the site which enables CInames.com to effectively gauge which areas of the site are most frequently visited. It can also measure the drop out rate from domain searches to actual purchases. As a result the site has been continually redesigned to provide a more effective service.Another tactic employed by CInames.com was to commission Linesnapper to produce a series of animated banner adverts. These helped reinforce the new CInames.com corporate branding while also attracting new customers. Space on relevant web sites was then bought by Linesnapper who managed the advert placement.An email management system was also programmed into the system to help administer customer email lists and send out promotional mailings with all recipients able to opt-in or out using links within the emails.“The domain name business can be very cut-throat at times” said Celia Snelling, director of CInames.com “So it’s extremely important that we maintain our competitive edge over other companies. Linesnapper helped us achieve this by ensuring that we continually redevelop our web site in line with the demands of our customers.”Linesnapper hopes to work even more closely with CInames.com in the future. The company is in the process of expanding into the UK and other international markets under different brand names and a viral marketing campaign is presently being considered for this marketing task. It is also seeking to better publicise its corporate services for larger companies and instigate a more refined search engine strategy.
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